In Conversation with Deepika Vishal Kucheriya, Founder - Bitsy's Kitchen
1 How long have you been in the pet industry? What type of products do you manufacture and market? Would you like to say something about your product diversifications?
Bitsy's Kitchen in association with Marsha & Buddy started off on 1st February 2018.
It is a gourmet service of fresh home-cooked balanced food delivered across Mumbai. The business is run jointly by Mrs. Deepika Vishal Kucheriya & Mrs. Marsha Sequeira Sabhnani.
Every lunch box is different. Their Chef Marsha does not believe in bulk cooking, as we strongly believe that every dog/cat is different and so has different needs.
Each box is planned keeping in mind the dietary needs and lifestyle of the respective dog/cat.
2 How do you plan on expanding your company's portfolio across India? In how many cities and towns are you available? What are your targets in terms of presence in stores?
Since we believe in delivering fresh & preservative/artificial colours free home-cooked food, our services are only available in Mumbai at the moment.
We are working on finding a robust solution for packaging & delivery outside Mumbai while retain-ing the concept of fresh food to serve as many furry babies as possible.
3 Do you have a pet(s) that inspires you in the way that you run your business?
Bitsy Kucheriya, the furry baby of Deepika, is the reason behind this start-up. Bitsy has always been very choosy when it comes to food and, at the same tim,e there had always been worry of providing balanced food to her. That was the time when Marsha (who has been offering organic stuffs for pets like home-baked treats & natural soaps) joined in to kick-start this business.
4 Based on your experience, can you elaborate on the gaps that exist between producers and consumers (pet parents in this case)?
All research these days points to the fact that natural foods help our pets have a healthier life. Cur-rently, there are very less options of balanced, preservative/artificial colours free and, most importantly, fresh food for pets. This concept of offering fresh home-cooked balanced food would help the pets gain the required nourishment but in a natural/organic way!
5 A word of advice to our readers on how to build a successful pet business in India?
Before stepping into business in the pet industry, it is very important to know the current chal-lenges being faced by pets and their owners. Also, it is very crucial to understand that extensive research is mandatory to explore different possibilities in the same breed itself. Hence, a holistic approach is required, in order to provide a 360 degree solution to the respective segment.